Meta’s new Andromeda algorithm changes the game: your creative is now the targeting signal. Instead of micromanaging audiences, campaigns are seeing better results with broad delivery and diverse assets that give the system room to learn. If your ads suddenly feel more expensive, it’s likely not your settings: it’s stale creative the algorithm has already tuned out.

The shift favors simpler campaign structures and deeper creative libraries over complicated funnels and endless tweaks. Campaigns that refresh visuals, vary formats, and trust the platform’s placement decisions are giving the algorithm what it needs to find conversions efficiently.

Bottom line: Meta is steering toward automation, and the advantage now comes from strong creative and fundamentals, not fighting the machine, but feeding it better signals.

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